Website Maintenance Best Practices for Construction Companies
As a construction company, your website is a critical component of your online presence. It’s the primary way that potential clients learn about your services, view your portfolio, and contact your business. However, simply building a website is not enough. To ensure that your website remains functional, secure, and up-to-date, you need to implement website maintenance best practices. In this blog article, we’ll discuss website maintenance best practices for construction companies.
1. Backup Your Website Regularly
Regular backups are essential to ensure that your website’s data is safe and secure. Implement a backup strategy that includes regularly backing up your website’s database and files to a secure location. This can help you quickly recover from any data loss, security breaches, or other website issues. When you use DesignBuild Media to host your construction company website, you get automatic daily website back ups included.
2. Update Your Website Software
Your website’s software, including the content management system (CMS) and plugins, must be updated regularly to ensure that your website remains secure and functional. Implement a schedule for updating your website’s software, including testing new updates before installing them to ensure compatibility with your website. As our website hosting customer you’ll never have to worry about keeping your software up to date since we handle it for you.
3. Monitor Website Performance
Website performance is critical for user experience and search engine optimization. Regularly monitor your website’s speed, responsiveness, and functionality to identify and address any issues that may affect user experience and search engine rankings. All of our search engine optimization packages include website performance monitoring and reporting so you know exactly how your site is running every month.
4. Check Your Website For Broken Links
Broken links can negatively affect user experience and search engine optimization. Regularly check your website for broken links using a link checking tool or plugin and fix any issues as soon as possible.
5. Secure Your Website
Security is a top priority for any website. Implement security measures such as installing SSL certificates, using strong passwords, and regularly scanning your website for malware and vulnerabilities. All of these features are included with every website we build.
6. Test Your Website On Different Devices
Your website must be optimized for different devices, including desktops, tablets, and smartphones. Regularly test your website’s responsiveness and functionality on different devices to ensure a seamless user experience across all devices. Every website we build is guaranteed to be 100% mobile responsive.
7. Keep Your Content Fresh
Fresh content is essential to engage your audience and improve your search engine rankings. Regularly update your website’s content, including blog posts, project updates, and service descriptions, to ensure that your website remains relevant and informative.
In conclusion, website maintenance is critical for any construction company that wants to maintain a strong online presence. By implementing website maintenance best practices such as regular backups, software updates, website monitoring, link checking, security measures, device testing, and content updates, you can ensure that your website remains functional, secure, and up-to-date. A well-maintained website can attract more clients, improve your online reputation, and increase your revenue. By investing in website maintenance, you can ensure that your website continues to serve your business’s needs and goals.
Businesses in all phases of construction and any range of size can profit from our industry experience and wide range digital marketing services. Set up a no cost consultation to learn how we can help you reach your goals.